Growth Marketing Architect (f/m/d)

<p>We created Apaleo to change the hospitality industry in a meaningful way. Our API-first property management platform empowers accommodation providers to design a technology stack that creates unique digital guest and staff experiences. At Apaleo, you'll find a diverse, international team united by a passion for learning and building - and we move fast.</p>
<p>We're looking for a <strong>Growth Marketing Architect (f/m/d)</strong> to join our team in Munich, Germany.</p>
<p>You won't just <em>use</em> AI tools - you'll design and operate the systems that turn marketing into a predictable growth engine: more intelligent, more autonomous, and measurably better at creating demand and pipeline. You'll build on what the team has already started and work shoulder-to-shoulder with channel owners - thinking in workflows, building in pipelines, and measuring everything against one thing: commercial impact, expressed as demand and pipeline.</p>
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<h3>Your mission</h3>
<p><strong>Build the data foundation marketing runs on</strong></p>
<ul>
<li>Audit where marketing data lives today - HubSpot, Google Analytics, LinkedIn, Contentful, etc. - and map how it actually flows (or doesn't) between systems</li>
<li>Design clean, structured data connections so every AI workflow downstream has reliable inputs - and so demand and pipeline become measurable end to end</li>
<li>Work hand-in-hand with Marketing channel owners to connect what's already there into one coherent commercial data layer that ties activity to pipeline</li>
</ul>
<p><strong>Build the campaign intelligence layer</strong></p>
<ul>
<li>Architect the campaign lifecycle framework that probably doesn't yet exist: which signals predict demand at each stage, how content maps to pipeline progression, what real-time campaign performance actually requires technically</li>
<li>Automate the assembly work - pulling, structuring, and summarising performance data across channels - so the team acts on insight rather than chasing it, and can see what's actually driving pipeline</li>
<li>Own and scale the campaign performance analysis pipeline from experiment to production, with demand and pipeline contribution as the headline metric</li>
</ul>
<p><strong>Build AI workflows that run without you</strong></p>
<ul>
<li>Design prompts, agents, and automated sequences that produce reliable outputs for repeatable marketing tasks without needing constant supervision</li>
<li>Build systems the broader marketing team can operate and iterate on independently - so the impact stays even as you move on to the next thing</li>
<li>Build toward the long-term vision: a two-way marketing intelligence loop where competitive signals automatically inform messaging, underperforming campaigns trigger content updates, and marketing shifts from reactive to continuously adaptive - compounding into a self-improving demand and pipeline engine</li>
</ul>
<h3>You'd be a great fit if you</h3>
<ul>
<li>Think in systems - you map a workflow be