Digital Marketing Manager

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.<br><br>Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.<br><br><strong>The Role<br><br></strong>We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.<br><br>Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.<br><br><strong>What You Are Going To Do<br><br></strong><ul><li> Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth</li><li> Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities</li><li> Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time</li><li> Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter</li><li> Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor</li><li> Report on digital performance weekly and bring a clear point of view on what to prioritise next</li><li> Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces</li><li> Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings<br><br></li></ul><strong>What You Need To Have<br><br></strong><ul><li> Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles</li><li> Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team</li><li> Strong copywriting for di