Freelance Solutions Architect Braze & Iterable Experience

<p><strong style="font-size: 16px;">ABOUT APPLY</strong></p>
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<p>APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit <span style="text-decoration: underline;"><span draggable="true"><a rel="noopener noreferrer" href="http://applydigital.com">applydigital.com</a></span></span>.</p><p><br></p><p>
</p><p><strong>THE ROLE</strong></p>
As a <strong>Freelance Solutions Architect (MarTech)</strong>, you’ll play a critical role in helping Apply clients design and deliver scalable marketing technology solutions that unlock better customer experiences and measurable growth. Reporting into the Marketing Services team, you will lead the technical architecture for CRM, CDP, and marketing automation implementations, translating business goals into clear technical plans and requirements. You will help clients modernize their MarTech stack, improve data quality and activation, and enable teams to run more personalized, omnichannel customer journeys.<p></p>\n<p></p><p><br></p><b>RESPONSIBILITIES</b><div>
<p>Solution Architecture &amp; Discovery</p>
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<p>Lead discovery workshops to understand client objectives, existing systems, data flows, and constraints.</p>
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<p>Define target-state architecture for CRM, CDP, and marketing automation, including integration patterns, governance, and scalability considerations.</p>
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<p>Translate business problems into technical solution options, with clear trade-offs, effort estimates, and risks.</p>
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<p>Implementation Leadership &amp; Delivery</p>
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<p>Guide implementations end-to-end, from documentation and planning through detailed requirements and support for build.</p>
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<p>Produce high-quality technical artifacts including architecture diagrams, data flow maps, event and identity models, and implementation roadmaps.</p>
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<p>Write clear technical requirements for engineers, partnering with technical project management to scope, sequence, and deliver work.</p>
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<p>Partner with client stakeholders to drive decisions and keep delivery aligned to outcomes, timelines, and dependencies.</p>
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<p>MarTech Platforms, Integrations, and Data</p>
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<p>Architect and support integrations across the MarTech stack, including CDPs, marketing automation platforms, analytics, attribution, and enrichment tools.</p>
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<p>Design data schemas and event tracking plans that support lifecycle use cases and analytics needs.</p>
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<p>Support ETL and reverse ETL patterns to activate data into downstream destinations.</p>
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<p>Ensure solutio