Media Specialist

<strong>Job Description<br><br></strong><strong>MEDIA SPECIALIST</strong> <strong> (REMOTE)<br><br></strong><strong>General Summary<br><br></strong>This role is responsible for planning, launching, optimizing, and reporting on paid social and display campaigns and providing support to the management of other performance marketing channels when applicable. This role partners closely with cross-functional teams to deliver effective, data-driven marketing programs and the ideal candidate combines strong campaign execution skills with analytical thinking, organization, and collaboration.<br><br><strong>Reports to: </strong>Manager, Performance Marketing<br><br><strong>Essential Duties and Responsibilities:<br><br></strong><ul><li>Develop monthly campaign plans across paid social and display (Meta, Pinterest, Tiktok, Criteo), including campaign calendars, flight dates, and creative requirements. </li><li>Execute and manage campaigns across platforms, including audience creation, campaign setup, launch scheduling, status tracking, and ongoing optimization. </li><li>Monitor live campaign performance and recommend actions to improve results, including budget shifts, audience adjustments, and creative updates. </li><li>Coordinate new store opening campaigns by planning campaign objectives, timelines, budgets, and related creative assets. </li><li>Maintain campaign trackers, marketing automation documents, and calendars to ensure accurate status, visibility, and operational alignment. </li><li>Analyze performance data, summarize findings, and present clear recommendations to improve program effectiveness and align to business goals. </li><li>Support budget management and monthly expense management processes by pulling, reconciling, and categorizing spending across media platforms. </li><li>Collaborate with internal and external partners to gather feedback, communicate updates, and drive high-quality execution. <br><br></li></ul><strong>Required Skills:<br><br></strong><ul><li>Experience setting up and managing paid social media campaigns on out key platforms (Needed: Meta, Pinterest, Criteo – TikTok also an asset) and understanding their performance analytics tools. </li><li>Strong analytical and data-driven mindset, with the ability to interpret results and translate insights into action. </li><li>Excellent organization and attention to detail, with the ability to manage multiple priorities and meet deadlines. </li><li>Strong communication and interpersonal skills, including the ability to provide clear feedback and present findings effectively. </li><li>Collaborative working style with the ability to build partnerships across cross-functional teams. </li><li>Self-starter mentality with the ability to work independently in a fast-paced, changing environment. </li><li>High level of critical thinking ability and curiosity in interpreting data and results </li><li>Proficiency in Microsoft Outlook, Excel, PowerPoint, Adobe Analytics <br><br></li></ul><stron