(Senior) CRM Tech Manager (w/m/x/d)

<h2>Join the ride!</h2>
<p>Your mission is to make our user communication smarter, more automated, and<br>
deeply personalized at scale. You take full ownership of our CRM infrastructure,<br>
from transactional systems to AI-driven personalization, and constantly push the<br>
boundaries of what is technically possible. You think in systems, not sends.</p>
<p><strong>In short</strong><br>
You build our CRM backbone using Braze, SQL, and AI to build automated,<br>
personalized experiences that scale</p>
<h2>Your Responsibility</h2>
<ul>
<li><strong>Campaign Excellence:</strong> You have deep technical experience in Braze, going<br>
well beyond campaign execution into its advanced technical capabilities. You<br>
are the go-to person when it comes to getting more out of the platform.</li>
<li><strong>Personalization at Scale:</strong> You move us away from manual segment-building<br>
toward fully automated, individually relevant communication - leveraging<br>
data, AI, and behavioral triggers.</li>
<li><strong>AI &#x26; Automation:</strong> You actively integrate AI tools into CRM workflows to<br>
increase efficiency, relevance, and personalization depth across all<br>
touchpoints.</li>
<li><strong>Transactional System Management:</strong> You own the technical maintenance,<br>
monitoring, and optimization of our transactional systems to ensure critical<br>
user communication is reliable and performant.</li>
<li><strong>Scaling Experimentation:</strong> You design and run systematic A/B and multivariate<br>
tests to optimize engagement and drive CLV - with a clear data-driven<br>
framework behind every decision.</li>
</ul>
<h2>Your Experience</h2>
<ul>
<li><strong>Experience:</strong> 4+ years in CRM and Marketing Automation, ideally in a fast-<br>
paced, app-based B2C environment.</li>
<li><strong>Braze:</strong> Hands-on Braze expertise is a must - you are technically fluent in the<br>
platform and know how to unlock its advanced capabilities beyond standard<br>
usage.</li>
<li><strong>SQL:</strong> You are comfortable writing SQL for data extraction, segmentation, and<br>
analysis.</li>
<li><strong>Technical Stack:</strong> Solid understanding of HTML/CSS and Liquid templating.</li>
<li><strong>AI-Affinity:</strong> You have a proven track record of integrating AI tools into<br>
marketing workflows to drive personalization and automation efficiency.</li>
<li><strong>Data Mindset:</strong> You don't just build - you measure, iterate, and optimize based<br>
on clear KPIs.</li>
<li><strong>Communication:</strong> Fluent in English.</li>
</ul>
<h2>Benefits</h2>
<ul>
<li><strong>Mobility:</strong> Choose between monthly MILES credits or the Deutschlandticket.</li>
<li><strong>Fitness:</strong> Enjoy a subsidized Urban Sports Club membership for your physical and mental well-being.</li>
<li><strong>Discounts:</strong> Access 1,500+ providers for discounts on sneakers, theater visits, and more.</li>
<li><strong>Home Office:</strong> Enjoy the flexibility