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Vice-Presidente de Produto (f/m/d)
KoRo Handels GmbH
Descrição da vaga
<h2>Your tasks</h2>
<h2>Why this role exists</h2>
<p>KoRo isn't a food company that happens to have data. We're a data company that happens to sell delicious, better-for-you food. Our flywheel, which validates winners online, then scales them into retail in under six months, only spins because of the product and platform behind it: the storefront 2.5m+ customers shop, the systems that run our operations, and the data that ties it all together.</p>
<p>So far each of those layers has grown fast and somewhat separately. As we scale toward €500m+ net revenue and across new European markets, they need a single owner with a single vision — someone who runs the whole thing as one product, not a collection of projects and systems. That's you.</p>
<p>As VP Product & Engineering, you own KoRo's entire product and engineering org end-to-end. You lead a leadership team of Director Engineering, Director Data, and a Head of Digital Product, set the strategy, make the hard prioritization calls across competing domains, and are accountable for the outcomes the whole product delivers. You're a product leader first — one who also owns the engineering org that builds it.</p>
<h2>What "Product" means at KoRo — read this carefully</h2>
<p>Product here is not just the shop. It is the full surface that customers and teams run on, and you own all of it:</p>
<ul>
<li>The customer-facing D2C experience — discovery, storefront, checkout, account, subscription, retention. The thing millions of customers touch.</li>
<li>ERP & operational backbone — the core systems that run inventory, fulfilment, finance, and operations. The unglamorous plumbing that has to just work as we scale and add markets.</li>
<li>Integrations — the connective tissue between our systems and the outside world: retail partners, logistics, payments, marketing and commerce tools. Where complexity (and leverage) compounds as we grow.</li>
<li>Data & AI: the data platform, customer intelligence, and the foundations that make the rest smarter. The asset that turns KoRo from "an online shop" into a data company.</li>
</ul>
<p>If you think of "product" as only the front-end experience, this isn't the role. If you're excited to own the storefront and the ERP migration and the integration layer and the data foundation as one coherent system — keep reading.</p>
<h2>What you'll do</h2>
<ul>
<li>Set the product vision across the whole surface. One prioritized roadmap that balances customer experience, operational systems, integrations, and data — and the trade-offs between them.</li>
<li>Drive the commercial outcomes that matter. Conversion, AOV, repeat rate, CLV on the front end; reliability, efficiency, and scalability on the back end. You connect every layer to the P&L.</li>
<li>Lead and grow the org. A leadership team of Director Engineering, Director Data, and a Head of Product Management, and the teams beneath them; product, engineering, platform, integrations, and data. You shape the stru
<h2>Why this role exists</h2>
<p>KoRo isn't a food company that happens to have data. We're a data company that happens to sell delicious, better-for-you food. Our flywheel, which validates winners online, then scales them into retail in under six months, only spins because of the product and platform behind it: the storefront 2.5m+ customers shop, the systems that run our operations, and the data that ties it all together.</p>
<p>So far each of those layers has grown fast and somewhat separately. As we scale toward €500m+ net revenue and across new European markets, they need a single owner with a single vision — someone who runs the whole thing as one product, not a collection of projects and systems. That's you.</p>
<p>As VP Product & Engineering, you own KoRo's entire product and engineering org end-to-end. You lead a leadership team of Director Engineering, Director Data, and a Head of Digital Product, set the strategy, make the hard prioritization calls across competing domains, and are accountable for the outcomes the whole product delivers. You're a product leader first — one who also owns the engineering org that builds it.</p>
<h2>What "Product" means at KoRo — read this carefully</h2>
<p>Product here is not just the shop. It is the full surface that customers and teams run on, and you own all of it:</p>
<ul>
<li>The customer-facing D2C experience — discovery, storefront, checkout, account, subscription, retention. The thing millions of customers touch.</li>
<li>ERP & operational backbone — the core systems that run inventory, fulfilment, finance, and operations. The unglamorous plumbing that has to just work as we scale and add markets.</li>
<li>Integrations — the connective tissue between our systems and the outside world: retail partners, logistics, payments, marketing and commerce tools. Where complexity (and leverage) compounds as we grow.</li>
<li>Data & AI: the data platform, customer intelligence, and the foundations that make the rest smarter. The asset that turns KoRo from "an online shop" into a data company.</li>
</ul>
<p>If you think of "product" as only the front-end experience, this isn't the role. If you're excited to own the storefront and the ERP migration and the integration layer and the data foundation as one coherent system — keep reading.</p>
<h2>What you'll do</h2>
<ul>
<li>Set the product vision across the whole surface. One prioritized roadmap that balances customer experience, operational systems, integrations, and data — and the trade-offs between them.</li>
<li>Drive the commercial outcomes that matter. Conversion, AOV, repeat rate, CLV on the front end; reliability, efficiency, and scalability on the back end. You connect every layer to the P&L.</li>
<li>Lead and grow the org. A leadership team of Director Engineering, Director Data, and a Head of Product Management, and the teams beneath them; product, engineering, platform, integrations, and data. You shape the stru
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